The first snowball.

“It started with a ski and snowboard test festival and a Red Bull NDA. The project had so much momentum it outgrew the original concept in weeks. That was the first snowball.”

Red Bull signed on as the core sponsor. A videography company committed to film the kit tests and the host resorts, the brands and top riders were chomping at the bit to get their kit out there. North American mountains were lining up. The festival never launched, but the method behind the momentum did. Snowball Group exists to build that same compounding force for any founder with a vision that feels too big to start.